Favorite Color with Car Buyers Still Silver
Silver has remained the favored new car color choice in North America for the ninth consecutive year. Around 57% of new cars are either silver or black.
This (2009) is the ninth consecutive year that silver has been at the top when it comes to car color choice. Todays silver paint is much more advanced than that which was used when it first became the most popular new car color. Paint and paint spraying technology is constantly improving enabling car makers to offer an ever increasing range of colors.
Silver, black and white are clearly car buyers favorites but Ford have had some success with more vibrant colors including Molten Orange and Grabber Blue. The new, subcompact Ford Fiesta that will arrive in the US next year will be available in a range of vibrant, bright colors including bright green and red as well as the popular silver, black and white.
There is much more color variety in Europe where the small car market is very strong with 37% of vehicle sporting red, green, brown and blue paintwork.
Auto manufacturers have also turned their attention to making their car interiors more attractive by using varied accent colors. There are new paints, being introduced by car makers, that include glass particles that make the paint shimmer and shine.
Many believe that color can have a profound psychological effect. Red, for example, has been said to stimulate the body and mind whereas blue is believed to have a calming, soothinig effect. There is some debate among psychologists regarding the effects of color therapy.
Fifteem years ago only 1% of new cars were silver in color with the most popular color choice at that time being green. Color fashions can change with the wind making it near impossible to predict the next hot trend.
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“Black & Silver” -Young Beebe